SOCIAL MEDIA: FROM THE “MAGIC BULLET” TO THE “TRAGIC BULLET”
Author: Arben Fetoshi The transformation of the media as a result of information and communication technology (ICT) has brought back Lasswell’s ‘magic bullet’ to the scene as a calculated effect of media messages. Alongside the positive side of the digital revolution, with easier and faster access to information and the empowerment of marginalized groups in
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